![]() Many studies have shown that people do not read every word of an email from the beginning to the end. Want to create powerful CTAs that sell? Watch this short video: Repeat your CTA at the end of the email: Don’t force your reader to scroll all the way back to the top of the newsletter.Make your buttons obvious: Use a different color and leave some space around your button to make it stand out.Place the first CTA button above the fold: The readers should be able to see it when they open the email.Don’t overuse CTA buttons: Ideally, the biggest CTA should be for the key message and a few more for collateral content blocks.Visualize your CTA: People tend to click more either on buttons or images, not the text links.Ask them to do something: Visit your store, read more, follow you on social media, etc.įor this, you can link images, buttons, or text lines. If you send a promotional email to your subscribers, you want them to do something. Make sure that the main message is above the fold. TIP 1: Emails that have a “hero” image with the key message always look the most attractive. Quick tips to make your email newsletter designs look good You can also use filters to align all images and get a cohesive result.Īt Omnisend, you can find a built-in Image Editor that helps you adjust your images while building your email marketing design. They can’t be blurred, too dark, or of different sizes. If you use product listing, use the same size and the same style images. ![]() The best email newsletter designs always have a good quality company logo.
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